The Royal Sweets Brand
Where three generations of confectionery excellence meets contemporary luxury. This is our visual language — a celebration of heritage, craft, and the timeless art of creating moments of indulgence.
Where three generations of confectionery excellence meets contemporary luxury. This is our visual language — a celebration of heritage, craft, and the timeless art of creating moments of indulgence.
Since 1950, Royal Sweets has been more than a confectionery — it's a legacy of excellence passed down through three generations of master artisans.
Our brand identity reflects this unique heritage: the timeless elegance of traditional Indian sweets meets the sophistication of modern luxury. Every visual element tells our story of craftsmanship, quality, and the pursuit of perfection.
This guide ensures that whether you're designing packaging for our signature mithai or creating digital experiences, you're capturing the essence of what makes Royal Sweets special: authentic tradition with contemporary refinement.
"Where every sweet tells a story of heritage"
75 years of excellence
Uncompromising standards
Premium experiences
Modern artistry
Our logo is the cornerstone of our visual identity — a mark of quality, tradition, and authentic luxury confectionery.
The Royal Sweets logo features our distinctive crown emblem with elegant typography. Two versions are available for maximum versatility across applications.
Full color on dark backgrounds
Full color on light backgrounds
Maintain a clear space equal to the height of the crown element around all sides of the logo.
Digital: 48px wide
Print: 0.5 inch wide
For optimal legibility, never display the logo smaller than these specified dimensions.
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Don't stretch
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Don't rotate
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Don't recolor
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Don't add effects
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Ensure contrast
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Avoid busy backgrounds
Our colors tell the story of heritage and luxury — from the vibrant greens of freshness to the golden hues of celebration.
Our signature color
Luxury & celebration
Ultra dark base
Light accent color
Use for premium accents and CTAs
Signature color harmony
For depth and layering
Our typography balances the ornate elegance of traditional Indian design with the clarity needed for modern luxury branding.
Display / Headlines
The Perfect Royal Sweet
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Body Text / UI
Since 1950, Royal Sweets has been serving authentic Indian confectionery to discerning patrons. Our hand-crafted mithai, premium dry fruits, and signature specialties have made us a beloved institution for those who appreciate the finest in traditional sweets.
Accent / Quotes
"Where every sweet tells a story of heritage"
Crafted with Love • Made with Tradition • Since 1950
Supporting visual elements that bring our brand to life across all touchpoints.
Our signature glass effect creates depth and sophistication while maintaining clarity.
Example glass card with backdrop blur effect for modern luxury feel.
Subtle texture overlays for depth without distraction
2px stroke weight, rounded corners, consistent sizing
Movement that feels natural, purposeful, and aligned with our brand personality.
Gentle fade-ins that breathe life into static elements without overwhelming.
Animations inspired by real-world physics create familiar, comfortable interactions.
Quick enough to feel responsive, slow enough to feel premium. 300-600ms sweet spot.
Authentic, appetizing, and atmospheric — our photography captures the artistry of traditional confectionery.
Slightly lifted shadows, warm highlights
Enhanced golds and purples, rich tones
Rule of thirds, shallow depth of field
Our business cards embody the elegance and heritage of Royal Sweets, serving as premium brand ambassadors that reflect our commitment to quality and traditional craftsmanship.
The front showcases our signature logo with elegant typography and refined color palette. The design maintains perfect balance between traditional elements and contemporary sophistication.
Primary Brand Colors: Royal green and gold accents create instant brand recognition
Typography Hierarchy: Cinzel for brand name, Inter for contact details
Logo Placement: Centered positioning with optimal clear space maintained
The back provides comprehensive contact information with elegant pattern elements that reinforce our brand identity while maintaining excellent readability and professional appearance.
Contact Layout: Clean, organized presentation of all essential business information
Subtle Patterns: Decorative elements that add sophistication without distraction
Heritage Elements: Traditional motifs that connect to our Indian confectionery roots
3.5" × 2" (89mm × 51mm)
Industry standard dimensions
CMYK for print
300 DPI resolution minimum
Premium cardstock
Matte or silk finish preferred
Gold foil accents
Premium luxury enhancement
Download official Royal Sweets brand assets for your projects. All files are prepared for both digital and print use.
Complete logo suite in multiple formats (SVG, PNG, EPS)
Color swatches for all design applications
Font files and usage guidelines
Ready-to-use templates for common applications
Complete brand manual in PDF format
Background patterns and textures
These assets are provided for authorized use only. Please review our brand guidelines before using any materials. For special requests or clarifications, contact our brand team.
Social Media Guidelines
Creating compelling social media content that reflects our brand's elegance and heritage while engaging our community authentically.
Instagram Post Design Examples
These curated examples showcase our brand's visual storytelling approach across different content types — from elegant product showcases to event photography and lifestyle content.
Brand Identity Post
Clean, professional logo presentation with brand colors and taglines. Perfect for brand awareness campaigns and milestone celebrations.
Use case: Brand announcements, company milestones, heritage stories
Style: Minimalist design with royal color palette
Hashtags: #RoyalSweets #Heritage #QualitySweets #Since1989
Product Showcase
Rich, appetizing photography highlighting our premium sweets and traditional offerings. Perfect for product features and seasonal promotions.
Use case: Product launches, seasonal menus, festival collections
Style: Rich colors, artistic composition, heritage elements
Hashtags: #IndianSweets #TraditionalTaste #FreshMade #Mithai
Event & Catering
Elegant event photography showcasing our catering services and the joy our food brings. Emphasizes community, celebration, and premium service.
Use case: Catering promotions, event highlights, customer testimonials
Style: Warm, inviting, people-focused with elegant settings
Hashtags: #RoyalCatering #WeddingCatering #CorporateEvents #Celebrations
Lifestyle & Experience
Sophisticated lifestyle photography showing the premium experience of enjoying Royal Sweets. Perfect for aspirational content and brand positioning.
Use case: Lifestyle branding, afternoon tea promotions, premium positioning
Style: Elegant, aspirational, outdoor/indoor luxury settings
Hashtags: #LuxuryTreats #PremiumExperience #RoyalMoments #Indulgence
Content Guidelines
Visual Consistency
Maintain royal color palette, consistent lighting, and elegant composition. Use brand fonts and maintain 9:16, 1:1, or 4:5 aspect ratios.
Voice & Tone
Premium yet approachable, celebrating heritage while staying modern. Use warm, inviting language that reflects our family tradition.
Hashtag Strategy
Mix brand hashtags (#RoyalSweets) with category tags (#IndianSweets) and location tags (#DallasFood) for maximum reach.
Recommended Content Mix
Product Features
40% - Showcase sweets, new items, seasonal specials
Events & Catering
25% - Highlight catering services, events, celebrations
Behind the Scenes
20% - Kitchen stories, chef profiles, process videos
Community & UGC
15% - Customer stories, reviews, user-generated content